Law & Social Media: Are You Risk-Ready?
When it comes to the legal issues surrounding social channels, many of us can feel at best inadequately prepared, or at worst it’s not in our remit. The latter is, of course, a dangerous attitude to...
View ArticleBringing Our ‘A’ Game To Social Media At The Game Monetization Europe Conference
The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group...
View ArticleA View From Sweden: Will brands ever become publishing houses?
This week we spoke about Brand Journalism in front of a large audience of marketing and comms managers from firms large and small, including Microsoft and HCL. Several speakers, including our boss of...
View ArticleThinkTank Live EMEA: Interactive infographic
We were the proud Official Social Media Partners at last week’s Holmes Report ThinkTank Live EMEA and SABRE Award events in Barcelona. The LEWIS Pulse team, on behalf of The Holmes Report, pulled...
View Article#PR Summit: The Social Stats
Last week the LEWIS team had the privilege of supporting The Holmes Report team at the second Global PR Summit in Miami. The event is a platform for the largest (and the smallest) players to discuss...
View ArticleA Quick Guide To Maximizing Marketing Investment At Trade Shows
It’s probably the biggest date on your marketing calendar. Whether it’s Mobile World Congress, CeBIT, CES or a more niche show, every marketer and PR wants to get the most out of the investment, and,...
View ArticleThe Art of Influencer Relations: Hitting the Bullseye to Create Ripples
Our Influencer Relations roundtable in London this week was attended by an exiting range of international clients and LEWIS staff. This created the opportunity for an international debate with global...
View ArticleContent Marketing: Wrap your business in a story
Recently we held a LEWIS marketing event in Bangalore, which focused on the relevance and importance of content marketing. Key members of the corporate communications community attended this round...
View ArticleLive Blog From the Holmes Report PR Summit 2014 – In Four Languages
It may or may not be a world record; Guinness simply doesn’t have a chapter on live blogging. Yet. As a partner of the Holmes Report PR Summit 2014 we will be reporting live today, from Miami – in four...
View ArticleLeWeb: Making Visual Sense out of the Digital Economy
This week, the international digital innovation conference LeWeb took place in Paris. Belgian blogger and internet fanatic Clo Willaerts was there. In this post she will zoom in on three visual...
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