The gaming industry is one of the fastest developing and, in my humble opinion, the most exciting industries out there. It’s also one of the hardest industries to break into. It’s like a closed group of people with their own language, experience and connections that rarely welcomes new names into its circle. Surprisingly, it’s also an industry that is often lagging behind when it comes to social media strategy. This is most obvious in the promotion around industry conferences, events and exhibitions.
Hence our excitement to shake up the status quo as official social media partner for Game Monetization Europe Conference (GMEU) in London. The two day event brought together both big names (such as Rovio, Blackberry, Nokia and PlayStation) and indie studios from various parts of the world to discuss strategies for increasing revenues.
The team had an interesting challenge: to increase online presence at the event via a twitter handle that had not been used in a year and drive registrations in just four days.
In just four days up to the show, we managed to increase the number of followers by over 100%. But, as you know, it’s not just about quantity; it’s also about the quality. These followers included game journalists and leading influencers in the industry. With all this online activity, the GMEU was sold out.
During the event we gathered visual content, reached out to attendees and speakers and drove conversations online. Encouraged by our activity and enthusiasm, we received a lot of positive responses. But don’t take just our word for it, check out our infographic summing up the activity throughout both days:
There was one thing that was interweaved through the whole event like a red thread. Yes, an amazing game is at the core of the whole process. But there are many amazing games that sadly end up consumed by the gaming black hole. There is something else that you need to make your amazing game actually profitable: propagation. But that’s a topic for another blog post.
Were you at the event or did you follow the hashtag?