Ben Wilson, Head of Public Affairs at LEWIS PR has given a speech on digital lobbying at the second Public Affairs News Action Day, at the Commonwealth Club in Whitehall.
Attended by lobbying luminaries from across the communications spectrum, the event was an opportunity to share best practice, extol the virtues of Obama’s Internet campaigning and catch up with old and new contacts (real life networking – showing that bloggers aren’t just restricted to their parent’s basements…).
For a second year there was a good turn out at the ‘You and YouTube: Lobbying in the Digital Age’ break out session, demonstrating a growing acceptance within the public affairs industry that digital campaigning tools such as blogs, Public.TV and YouTube can add an extra dimension to a lobbying strategy.
If you want advice on ‘digitising’ your comms strategy, drop Ben Wilson or Jon Silk a line.